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Property Negotiation Tactics: How Professional Buyers Get Better Prices in Perth

Inside look at negotiation strategies used by professional buyers agents to secure properties below asking price in Perth's competitive market.

Buyers Agent Perth 11 min read

Property negotiation isn’t about tricks or manipulation. It’s about understanding value, reading situations, and executing strategy. After hundreds of negotiations, certain patterns emerge that consistently produce better outcomes.

This article shares negotiation approaches that help buyers secure properties at better prices.

The Negotiation Foundation

Before tactics, establish fundamentals:

Know Your Maximum

Before negotiating, determine your absolute maximum price:

  • Based on property value assessment: Don’t just rely on the agent’s guide.
  • Within your financial capacity: Account for the recent interest rate environment.
  • Accounting for all purchase costs: Stamp duty in WA is significant.

Write this number down. It prevents emotional escalation.

Understand Market Position

Research provides negotiation power. You need to know if you are in a buyer’s or seller’s market before making a move.

Key Data Points to Check (2025-2026 Context):

  • Median House Price: With Perth’s median house price hitting approximately $850,000 in late 2025, knowing the suburb average is critical.
  • Vendor Discounting: Recent data shows the average vendor discount in Perth has tightened to around -2.6%. This means sellers are not dropping prices by 10% like they might in other cities.
  • Days on Market: If a property has been on REIWA.com.au for more than 30 days, your leverage increases significantly.

The more you know, the stronger your position.

Assess Seller Motivation

Motivation shapes flexibility. Consider:

  • How long has property been listed?
  • Has price been reduced?
  • Is there a settlement deadline?
  • Vendor circumstances (divorce, deceased estate, relocation)?

Motivated sellers negotiate differently than patient ones.

Negotiation preparation research property market analysis

The Opening Offer Strategy

Your first offer sets the negotiation tone:

The Research-Based Approach

Method: Offer based on comparable sales evidence.

Example: Property listed at $850,000. Comparable sales suggest $780,000-$820,000 fair value.

Opening offer: $780,000 with written justification citing comparables.

Why It Works: Demonstrates informed position, shifts discussion to evidence rather than aspiration.

The “Below Expectation” Approach

Method: Open below your target to create negotiation room.

Example: Target price $800,000. Open at $750,000.

Why It Works: Creates movement space. Final price settles between opening positions.

Risk: Too low appears unserious. Gauge appropriately.

The “Strong But Fair” Approach

Method: Open close to your target with limited movement signal.

Example: Target $800,000. Open at $790,000 with statement: “This reflects our assessment of fair value.”

Why It Works: Signals informed position without aggression. Suits competitive situations.

Avoid These Opening Mistakes

  • Asking price acceptance: Never your first offer
  • Round numbers only: $693,000 suggests more consideration than $690,000
  • No justification: Always explain your reasoning
  • Deadline ultimatums: Creates adversarial dynamic

During Negotiation: Tactical Approaches

The Counter-Offer Response

When sellers counter, consider:

Option A: Small Increment Counter with modest increase. Signals discipline.

  • Their counter: $730,000
  • Your response: $695,000
  • Message: “We’ve moved, but not by much.”

Option B: Split the Difference Move halfway toward their position.

  • Their counter: $730,000
  • Your position: $680,000
  • Split: $705,000
  • Message: “Meeting in the middle is fair.”

Option C: Final Offer Declaration State your maximum with conviction.

  • “We can offer $700,000. That’s our limit.”
  • Message: “Take it or leave it.”
  • Risk: Must be genuine. Walking away must be acceptable.

The Silence Tactic

After making an offer, say nothing. Let the selling agent respond.

Why It Works: Many buyers talk themselves up against their own interests. Silence creates pressure for the other party to fill.

The “Reluctant Buyer” Approach

Express hesitation even when interested:

  • “We like it, but we’re not sure at this price.”
  • “There are other properties we’re considering.”
  • “We could be convinced, but not at asking.”

Why It Works: Sellers pursue reluctant buyers more aggressively.

Important: Never express eagerness. Enthusiasm reduces negotiating power.

The Walk-Away Signal

Be prepared to walk away. Genuinely.

  • “We’re not able to pay that. We’ll keep looking.”
  • Leave contact details
  • Actually walk away

Why It Works: Walking away is the ultimate leverage. Sometimes sellers call back with better terms.

Critical: Only works if you mean it.

Negotiation walk away strategy power position

Reading the Selling Agent

Agents reveal information through:

Response Speed

Fast responses suggest motivation. Sellers eager to engage. Slow responses suggest either disinterest or strategic delay.

Language Cues

“I’ll present your offer” — Neutral, procedural. “That might work” — Interest exists. “My vendor was hoping for…” — They’re testing your limits. “There’s another buyer…” — May be true, may be pressure tactic.

Body Language (In Person)

  • Eye contact during numbers discussion
  • Posture changes when prices mentioned
  • Note-taking behaviour
  • Consultation patterns (checking phone = checking with seller)

Multiple Buyer Situations

Competitive situations require different approaches:

When There’s Genuine Competition

  • Increase offer strength (fewer conditions)
  • Offer attractive settlement terms
  • Submit written offers promptly
  • Consider “best and final” invitation seriously

When Competition Is Claimed But Uncertain

Ask specific questions:

  • “Has another offer been submitted?”
  • “What stage is the other buyer at?”
  • “When is the other buyer deciding?”

Unverified competition shouldn’t rush your process unduly.

Creating Your Own Timeline

Sometimes, creating urgency works for you:

  • “Our offer is valid until 5pm Friday.”
  • “We’re viewing another property tomorrow.”
  • “Our finance approval expires in two weeks.”

Genuine timelines motivate seller response.

Conditional Offers

Conditions protect buyers but affect offer strength. In Western Australia, getting this right is often more important than the price itself.

The Myth of the Cooling-Off Period

Most buyers from the East Coast assume they have a safety net.

The Reality: Western Australia has NO mandatory cooling-off period for real estate contracts. Once the seller accepts your offer, you are legally bound.

You cannot simply change your mind three days later. This makes your initial conditions absolutely critical.

The “Subject to Finance” Standard

We recommend including a specific timeline for your finance clause.

Standard Practice:

  • Timeframe: 21 days is the standard period for loan approval in WA.
  • Protection: This clause protects you if the bank’s valuation comes in lower than your offer price.

If you have a pre-approval, you might shorten this to 14 days to make your offer more attractive.

The Structural Defect Trap

Standard REIWA contracts often include a “Structural Building Condition.”

The Danger: This clause typically covers only major structural defects as defined by Australian Standard AS 4349.1. It generally does not cover:

  • Broken roof tiles
  • Termite damage to non-structural timber
  • Electrical or plumbing issues
  • General maintenance

We advise clients to specific special conditions if they want these non-structural items covered. Otherwise, you might face thousands in repair bills for “maintenance issues” that the seller isn’t legally required to fix.

Strengthening Your Offer

Remove or shorten conditions when confident:

  • Pre-approval in hand → Shorter finance clause
  • Building inspection done → Remove that condition
  • Cash purchase → No finance condition

Warning: Only remove conditions you genuinely don’t need.

Conditional Strategy

In competitive situations:

  • Fewer conditions = stronger offer
  • Shorter timeframes = more attractive
  • But never compromise genuine protection needs

Negotiation Mistakes to Avoid

Emotional Attachment

Falling in love with a property weakens your position. The agent will sense it.

Solution: Stay analytical. It’s a financial transaction.

Bidding Against Yourself

Don’t increase offers without seller response. Wait for counter-offers.

Example of mistake: “We’ll offer $700K… actually, let’s say $710K.”

Revealing Your Budget

Never tell an agent your maximum budget. They’ll negotiate to it.

Better approach: “We’ll offer what the property’s worth to us.”

Time Pressure Response

Don’t let artificial deadlines rush decisions. “Decide today or lose it” deserves scepticism.

Response: “If it sells, it wasn’t meant to be. We’ll continue at our pace.”

Being Unpleasant

Aggressive or rude negotiation rarely wins. Selling agents influence their vendors. Being professional and likeable creates goodwill.

Advanced Tactics

The Split Settlement

Offer longer settlement (appealing to sellers who need time to find their next property) in exchange for lower price.

The Minor Adjustment

After agreeing on price, request small inclusions:

  • “Could you include the outdoor furniture?”
  • “Would you leave the garden shed?”

Small items often granted to close deals.

The Subject-To-Sale Approach

If selling your property, subject-to-sale offers are weak. Consider alternatives:

  • Sell first, then buy
  • Bridge financing
  • Subject to sale with deposit variation

The 48-Hour Clause

We frequently see this used in subject-to-sale offers.

How it works: The seller accepts your offer but keeps the property on the market. If they get a better offer, they give you 48 hours to make your offer unconditional (usually by securing finance instantly) or they sell to the other buyer.

This allows you to secure the property while giving the seller peace of mind.

The Due Diligence Extension Request

If inspections reveal issues, use findings in renegotiation:

  • “The building report shows X. We’re adjusting our offer to account for repairs.”

Legitimate concerns warrant price adjustment.

The Psychology of Successful Negotiation

Beyond tactics, understand psychological dynamics:

Reciprocity

People tend to give when they’ve received. Make reasonable requests; offer reasonable responses.

Anchoring

First numbers discussed shape expectations. Your opening offer anchors the negotiation range.

Loss Aversion

Sellers fear losing a genuine buyer more than they hope to gain more money. Making yourself a certain buyer has value.

Face-Saving

Allow sellers to feel they negotiated well. Don’t gloat or highlight their concessions.

When to Use a Professional

Negotiation is a skill. Some situations particularly benefit from professional negotiators:

  • High-value properties (more at stake)
  • Competitive situations (edge matters)
  • Emotional purchases (distance needed)
  • Complex negotiations (experience counts)
  • Your time is limited (efficiency matters)

Professional buyers agents negotiate properties weekly. That repetition builds skills and pattern recognition that occasional buyers can’t match.


Want professional negotiation for your next purchase? Our appraisal and negotiation service has secured millions in savings for Perth buyers. We bring experience, strategy, and emotional distance to every deal.

Book a consultation to discuss how professional negotiation can help your purchase.

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